You want people to read what you’ve written and there are a few tricks you can use to make sure that happens. Here are 9 of the best…

Microcopy is the unsung hero of copywriting. Used in apps and transactions, microcopy or short-form copy is the text you see on buttons, labels, fields and in error boxes. It tells users what to do, explains anything that could be confusing and injects moments of personality and delight.

A content designer knows the power of words and how confusing and disorientating it can be when they’re not relevant to you.

Calling them superheroes might be a stretch, but I think we can agree that they do have extraordinary abilities.

There’s plenty of advice out there for improving your writing but sometimes it’s just one tip or technique that’s useful, no matter the subject or channel.

Members of the Crocstar content community share their best bit of advice, or top tip, for improving your writing advice.

Plain language is essential for communicating information precisely and clearly. It often takes a lot of time and hard work to say something succinctly and when writing in plain language there are very few universal guidelines. To bring some standardisation, a new ISO Plain Language Standard has been created.

As a content designer, if you can put your content directly onto interactive web prototypes it means you can show it as the users will see it. You’ll be able to collaborate with your colleagues better. No more having to write in Word or Google Docs then waiting for others to show you how it actually looks.

People with low levels of literacy have a preference for clear language. So far, so logical. But what you might not expect is that people with high levels of literacy also prefer clear language.

Things that I have learnt about content in the 12 years of running a content agency.

This post focuses on the glorious yet painful act of writing. You know exactly what I mean.

During 12 years of running content agency Crocstar, I’ve learned a few important lessons about considering who we write for. I’d like to share those thoughts with you, as well as my take on that old argument about standards.

To celebrate 12 years of Crocstar 🥳 I wanted to share a few things I’ve learned along the way. Mostly about copy and content but there are a few things that can be applied to other areas too.